Viewpoint
Latest about Viewpoint

Viewpoint: If You Build It, Will They Come?
By Nyere Hollingsworth published
You can leverage AI for enhanced collaboration and human connection.

Success Comes from Doing What's Right, Not What's Easy
By Jay B. Myers published
Many AV integration firms fail to recognize that achieving success is often the direct result of company ethics, of doing the right thing instead of the easy thing.

Navigating Transitions in the House of Worship Market
By Matt D. Scott published
Helping houses of worship transition their pro AV systems after the pandemic.

Creating a Culture of Engaged Producers
By Luke Jordan, PMP, CTS-I published
It’s been said that culture eats strategy for breakfast—but is company culture actually the result of strategy?

Hey AV, We Need to Talk
By Charmaine Torruella last updated
Ways of Better Engaging with Corporate Clients

Saying Goodbye to Doubt
By Alesia Hendley last updated
The only thing that can hold us back is ourselves. Doubts will arise, but it’s up to us to not let them take control.

Embrace the Possibilities
By Jay B. Myers last updated
The best way for AV integrators to respond to adversity is to look beyond it, anticipate and prepare for the changes ahead, and embrace the possibilities.

The Art of Hospitality
By Megan Zeller last updated
Hospitality should be a part of everything we do in the AV world because it translates to finding a solution for our customers. In this sense, understanding the art of hospitality is key to success in the audiovisual industry.

Delivering an Enterprise-Wide Message
By Frank Pellkofer last updated
To enhance the process and create a better end-user experience, today’s enterprise should include the role of chief solutions architect. When you can deliver an enterprise-wide message, you will be better equipped to become part of a pervasive AV experience—and an integral part of the enterprise strategy.
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