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Understanding Prospective Student 'Mindsets' Can Lift Impact of Communications (Campus Technology)

"Students display specific hopes and dreams as they approach the work of choosing the right college to attend. Understanding those 'mindsets' can help the institution personalize their interactions with prospective students more effectively."—Source: Campus Technology

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WHY THIS MATTERS:

If yout institution wants to truly connect with prospective students, having a deeper understanding of their mindsets can help schools make their outreach more personalized.