Pure Fi Unveils New Ultra-High-Speed HDMI Active Optical Cable

The new Pure Fi ultra-high-speed HDMI active optical cable in white.
(Image credit: Pure FI)

Pure Fi (opens in new tab) unveiled its new Ultra High Speed HDMI Active Optical Cable (AOC). Capable of supporting HDMI 2.1a features including uncompressed 8K video content at 60 Hz over extended runs, this new AOC is designed for Pro AV use and is ideally suited to digital signage applications. 

“HDMI Forum in conjunction with HDMI LA have created the Ultra High Speed HDMI cable certification program to ensure HDMI cables are tested and certified to the HDMI 2.1a specification at HDMI Forum Authorized Testing Centers,” said Rob Tobias, CEO and president of HDMI licensing administrator. “We applaud Pure Fi for certifying their AOC cables so that installers can be assured they are buying quality cables that have passed certification testing.”

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Pure Fi will debut its new AOC at the upcoming Digital Signage Experience tradeshow in Las Vegas, which takes place November 17-19, 2022, at the Las Vegas Convention Center. BrightSign (opens in new tab) will use Pure Fi’s new AOC to power an 8K demo driven by the company’s recently announced BrightSign XC5 media player.

“Connectivity from source to endpoint is critical to deliver the very best digital signage experience,” said Jeff Hastings, CEO of BrightSign. “Just like our players, Pure Fi designed its new AOC to handle the most robust 8K content with ease. We tested the new cable and consider Pure Fi’s new AOC to be an ideal complement to our new Series 5 media players, especially for content-rich applications that require long runs from the player to the display.”

The new Pure Fi ultra-high-speed HDMI active optical cable in a white circle.

(Image credit: Pure Fi)

Pure Fi designs, engineers and manufactures its proprietary chipsets and system in-house, giving the company full control of the entire manufacturing and distribution process. Pure Fi’s deep expertise in optoelectronics enables the company to drive high-speed data over long distances to create smarter connected solutions for the Pro AV market. Pure Fi’s new AOC is better suited to high-speed data transmission than conventional copper solutions.

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Advantages of the Ultra-High-Speed HDMI Cable

  • High-Bandwidth Connectivity: Throughput up to 48 Gbps, supporting 8K content at 60 Hz or 4K content at 120 Hz.
  • Extended Range: Pure Fi’s 50-foot AOC is certified through the Ultra High Speed HDMI cable certification program, and additional lengths of 15 and 25 feet are in the process of being certified. Additionally, custom cable lengths can be made and certified upon request.
  • Low Electromagnetic Interference: Running 8K video content via traditional copper cables generates high electromagnetic interference, whereas Pure Fi’s AOC generates near-zero EMI.
  • Lightweight and Flexible: In contrast to heavy shielded copper cables, Pure Fi’s AOC is less than 0.2 inches thick, and a 300-foot cable weighs less than one pound, making installation a breeze.
  • True-to-Life Sound: Enhanced Audio Return Channel (eARC) allows high-fidelity audio for an immersive surround-sound experience.
  • Plug-and-Play Simplicity: Unidirectional cables greatly simplify connectivity, with no external power or software required.
  • Compliant with the Latest Industry Standards: Pure Fi’s new HDMI AOC is fully compliant with the latest industry standards, including version 2.1a of the HDMI specification.

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