Skip to main content

Higher ed must learn to use student data more wisely (eCampus News)

"When it comes to recruitment and alumni contributions, how you use student data can make a big difference. According to Students, alumni, and administrators agree: Data-driven communications make a difference, a survey from software and services provider Ellucian, students are increasingly using their expectations of and actual experiences with data and personalized communications to dictate their enrollment and future giving."—Source: eCampus News

Read More

WHY THIS MATTERS:

It isn't enough to simply collect student data — institutions need to put it to use in smart ways. eCampus News details how to harness the power of data for targeted communications that up the personalization ante.