Building outdoor screen solutions for sites in Austin is like wrapping an LCD in a ‘wet taco.' That was something being said about deploying a digital signage network into Texas, where the weather conditions vary drastically from one extreme to the other. However, this did not deter London-based custom-kiosk manufacturer, Esprit Digital, who worked closely with Big Outdoor to install 10 stunning, double-sided kiosks into the Domain Northside center.
Big Outdoors’ requirements were simple: Design and install full outdoor kiosks that would complement the high-end Domain Northside property and be able to work 24/7/365 for at least five years in an ever-changing climate.
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Every detail and every component needed to be perfect, so the solution was designed from scratch. This included both the highest-quality metalwork and paint finish, which was specifically selected and signed off by Domain Northside themselves.
There were also newly designed LED side strips to add a touch of real class to the overall appearance. To ensure complete reliability of the solution over time, each unit was fitted with Esprit Digital’s proprietary cooling and air filtration systems.
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“With the launch of The Austin Digital Network, we are proud to bring large-format mixed with street-level DOOH to the fastest growing market in the country," said Travis Hodges, COO, Big Outdoor. "There is no doubt that brands want to be seen on the highest-quality street furniture and having worked with Esprit Digital before, they were the obvious partner for Domain Northside. In our opinion, these kiosks are the best-looking ones in the whole country and the first reactions from our clients and the public have been universally positive.”
