AV, IP, and Digital Signage? - AvNetwork.com

AV, IP, and Digital Signage?

Publish date:

It was a long hot summer of rapid technology change and new product introductions. Starting with the InfoComm show in June, news of new products in the display arena did not cease to amaze– with more ultra-thin bezel LCD, outdoor digital signage displays and mounting, OLED, more 4K, more touchscreen evolution, and the newest batch of innovation coming from direct view LED (and some new variations on direct view LED).

Image placeholder title

David Keene
OLED is a dramatic addition to the display landscape. And anyone who has been to any major trade show this year has seen a lot of new direct view LED products. More than competing with LCD panels, direct view LED opens new markets for AV integrators. Direct view LED products now make it possible for integrators to sell entirely new solutions in a variety of applications that need larger, higher brightness, higher dynamic range, more energy-efficient displays. Yes, they are not cheap. Which is why they are poised to open new markets not cannibalize the LCD flat panel market. It’s about growing the market, on the upside.

In the digital signage market, there has not been major disruption over the shift to IP, AV over IP that is. The move to IP is pretty dramatic in the larger installed AV world (the classroom, boardroom, meeting room, etc) if not a complete retooling at this point. As I reported on the eve of InfoComm while visiting some Silicon Valley players (you can click here to read that report), even as moving AV signals (even industrial-strength video) over IP has moved from bleeding edge to mainstream, the industry still has a long way to go. Depending on your perspective, that involves either A) wringing out even more latency and other image quality glitches, and improving security features, for a better AV over IP package delivered to the user, and/or B) educating both the AV integrator and the end user that sure, we need to do more of A, but we now have some robust solutions that solve a lot of our challenges today, with today’s gear.

That journey– making AV over IP as robust and predictable as it needs to be– is ongoing. And it will involve many twist and turns, and the entrance into the market of heavyweights from the IT world. It behooves anyone reading this– even if you’re only in the more network-neutral realm of digital signage– to understand what’s going in that long struggle, because it will affect digital signage. And to help you do that, I asked Jeff Greenberg to help explain some of the issues, in his feature article in the last issue of Digital Signage magazine, AV/IT Layering, the New Revolution. (Click here to read Greenberg’s take on the phenomenon.)


Image placeholder title

Simplifying Digital Signage

The Simplifying Digital Signage Roundtable took place Wednesday at InfoComm– I moderated as panelists Jim Huber from Office Depot, Bill Othick of BOI Solutions, Richard Hutton from Samsung, Raffi Vartian from SignageLive, Jim Vair of Capital Networks analyzed legacy TCO models for digital signage, and then turned to hardware and software advancements that now allow the streamlining of digital signage platforms, for reduced TCO.

Digital Signage Planning Guidebook

A new planning guidebook for Digital Signage networks is now available online from industry veteran Lyle Bunn offers 30 chapters and over 90 slides in native word and powerpoint formats to improve the planning, speed of deployment and success of Digital Signage, narrowcasting and In-Store TV networks.

Digital Signage Storms InfoComm

InfoComm 07 has just wrapped in Anaheim. The show featured record attendance, at over 29,000, and despite the presence of a (substantial) "Digital Signage Pavilion" on the show floor, much of the show was in fact pertinent to the digital signage market–and not just the big Plasma or LCD display providers like NEC, Sony, Samsung, Planar, Panasonic, Pioneer, Mitsubishi, LG, etc.  Digital Signage Weekly will be highlighting the new flat panel, networking, and content management products released at InfoComm over the next weeks. But as I head home from InfoComm, several developments at the show warrant more-than-usual notice, from camps that are increasingly providing tools for the digital signage market.

Image placeholder title

LAX Unveils Content-Driven Digital Signage

This summer crews have just completed the first phase of renovations to the Tom Bradley International Terminal at LAX airport in Los Angeles. The totally renovated 850,000 square-foot, three-story terminal– long overdue for a major revamping– now boasts one of the most impressive display technology configurations in the world.

Image placeholder title

Toshiba Ramps Up Digital Signage Offerings

Toshiba is taking a different tack with their latest efforts– steering away from just selling AV/digital signage hardware to end users or AV dealers/integrators and instead focusing on offering turnkey digital signage solutions and digital signage managed services.