On Cloud AV/IT: Audinate
Jim Kidwell, Principal Product Marketing Manager at Audinate, shares insights and trends on AV/IT in the cloud, including the benefits and cautions.
AVT Question: Please share insights and trends on AV/IT in the cloud, including the benefits and cautions.
Thought Leader: Jim Kidwell, Principal Product Marketing Manager at Audinate
From boardrooms to live concert arenas, AV-over-IP has brought incredible flexibility to AV systems in almost every application. Now that cloud-based solutions have come to the AV world, the decision about when and how to use them should be part of the discussion. Multiple companies, including Audinate with Dante Director and Dante Director Professional, now offer management and monitoring applications that provide superior insights into AV networks, in effect elevating AV systems into the professional IT space. These management solutions are worth considering, as they offer new capabilities for remote device management that can positively affect your daily customer service and support.
Now that cloud-based solutions have come to the AV world, the decision about when and how to use them should be part of the discussion.
Jim Kidwell, Principal Product Marketing Manager at Audinate
Where the cloud is still evolving is the full adoption of production-based workflows hosted entirely in the cloud. Mature solutions for professional broadcast, such as Grass Valley’s AMPP, can provide a fully realized cloud-based broadcast production environment with hardware connectivity, including Dante audio.
Moving production environments into the cloud is a bit of an internal accounting shift for many organizations. It may no longer include as much capital expenditure up front, but will have higher operational expenses as you utilize cloud production systems. This is a shift that can have real financial benefits, as you only pay for the systems when you are actively using them. So, with some up-front budgetary planning, organizations can effectively shift their accounting and make systems more cost-effective and flexible when needed.
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Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A storyteller at heart, Davis enjoys facilitating and engaging in deeper conversations about the complex topics shaping the evolving AV/IT industry. She develops and moderates AV/IT roundtables and co-hosts the AV/IT Summit. Davis explores the experiential ethos of the modern workplace and higher ed campus to provide insight into the drivers that will impact decisions. For more than 25 years, she has developed and delivered multiplatform content for AV/IT B2B and consumer B2C publications, associations, and companies. Recently, she has become obsessed with the role of AI in the workplace.
