SeeSaw Networks, providers of digital out-of-home media networks, has extended its reach to millennials, sports fans, college students and families with the addition of Buzztime (Amex: NTN), an interactive entertainment company, to its aggregated digital signage network. The Buzztime multi-point social interactive entertainment network in bars and restaurants allows guests to play along with sports and other TV programming, as well as play original multi-player trivia and card games, on screens interspersed with advertisements. Buzztime players stay 39 percent longer than regular guests, guaranteeing advertisers high awareness, entertainment and engagement.
Buzztime’s large digital advertising network adds over 3,400 venues to SeeSaw’s advertising inventory, bringing the network to over 18,000 national venues. SeeSaw’s nationwide network reaches more Americans than many primetime TV programs at a fraction of the cost.
“We decided to become a SeeSaw affiliate to attract brand advertisers who are looking for innovative ways to reach and engage their target audiences. Digital out-of-home media, like our games in bars and restaurants, allows advertisers to engage people in their daily routines.” said Dario Santana, CEO of NTN Buzztime, Inc. “We are excited to bring our leading trivia game shows, multiplayer card games and Play Along Sports venues to SeeSaw.”
Thousands of Buzztime gaming locations are networked and players compete with each other in real time. Buzztime produces dozens of original turn-based games, trivia game shows and predictive sports games, including QB1, the predict-the-play football strategy game, which is played in conjunction with live NFL and collegiate football telecasts.
Buzztime’s interactive gaming extends SeeSaw’s reach to Mobile Millennials and College Students, two of the pre-defined life patterns that SeeSaw offers through its online media planning service. SeeSaw delivers over 25 million weekly impressions to millennials, also known as Generation Y. Findings from the recent Digital Out-of-Home Media Awareness and Attitude Study conducted by OTX Research show that over half of millennials find digital signage advertising entertaining.
“Combining Buzztime’s interactive gaming venues with places like malls, gas stations and college campuses enables advertisers to intercept people where they work, play and socialize,” said Peter Bowen, CEO of SeeSaw Networks. “We call this approach Life Pattern Marketing, and we continue to see strong interest from large digital signage networks who want to leverage this behavioral approach to out-of-home advertising.”