NORTHRIDGE, CA–Harman Professional appointed Alexander Rojas to the newly-created position of director of sales, Intercontinental South as part of its continuing initiative to better serve the emerging and established markets of Central America and South America. Rojas, an experienced sales leader and accomplished audio engineer, joins Harman with a clear mandate to develop sales opportunities, advance distributor relationships and contribute to support services for Harman Professional brands in his territory.
Alexander Rojas joins Harman Professional from Caribbean Broadcast Suppliers, a family owned business, where he held the position of Sales & Marketing Director since 1999 and was responsible for all sales operations and marketing activities. Rojas also developed the contracting division of the company, which served the theater, church and sports complex among others, working closely with architects and designers for this type of projects.
“Alexander Rojas will be a very valuable addition to the Harman Professional team and I am confident his value will be felt immediately by our customers, distribution partners and dealers alike,” said Jaime Albors, senior director of sales Intercontinental, Harman Professional. “I look forward to working with Alex to bring the exciting range of products that Harman has to offer to the widest range of customers in the Intercontinental South sales territory.”
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