Step By Step

NAME: Gordon Nelson
TITLE: National Sales Manager
BACKGROUND: Nelson has over 20 years of experience in the audio industry.

SCN: What is your position, and what does it entail?

Gordon Nelson: As Samson's national sales manager, I manage our nationwide network of independent sales representatives, set their sales goals, and develop processes which will allow us to be successful in addressing the markets we serve.

SCN: How has your background prepared you for your role?

GN:Over the last 20 years, I have been fortunate to work in many different aspects of the audio industry, from live and installed sound to recording studios and pro audio retailing. Samson has products that fit into each of these categories. So having the ability to network with people in these various segments has certainly helped me.

SCN: How is the new AirLine Synth system an important addition to the industry?

GN: For the contractor and install market, our new AirLine Synth system offers tremendous value and versatility. From the ability to rackmount up to four receivers in a single space to the micro transmitters, installers will be able create wireless solutions which were much more expensive.

SCN: What are your short- and long-term goals?

Short-term, we want to continue to develop and introduce the right products for our customers with an emphasis on creating value for the installer. Long-term, we want to further establish the brand in this market. Samson is well-known in many markets, particularly the pro audio arena, and we need to continue develop our presence in the install market.

SCN: What is the greatest challenge that you face?

GN: Many of the same challenges that everyone in business faces. Rising materials and labor costs along with the increase in freight and transportation costs are creating tremendous pressure on pricing and delivery schedules. But we have an excellent team and we are managing the pressures very well.

SCN: How does Samson's background in the pro audio, touring, and consumer markets direct its influence in the commercial AV world?

GN: We see these markets converging in many ways. Our ability to develop versatile, value-driven products in these other markets is part of the reason we can continue our expansion in the AV world.

SCN: Are there new initiatives we are likely to see from Samson in the near future?

GN:We have addressed and successfully implemented a plan to overcome supply and inventory issues that have challenged us in the past. Part of the solution involved creating a network of regional audio suppliers. Over the next year, contractors will see the results of this effort.

SCN: How can systems contractors better position themselves to profit from the products you have to offer?

GN: Simply by placing our core products into their bids. Samson has long provided reliable audio products that deliver great value. And we stand behind every audio product we make with a three-year warranty. Where we have the right product for a specification, a contractor will see improved profit simply by bringing us into the mix.


The AVNetwork staff are storytellers focused on the professional audiovisual and technology industry. Their mission is to keep readers up-to-date on the latest AV/IT industry and product news, emerging trends, and inspiring installations.