Ryarc’s Digital Signage Software Comes in ‘First’ for Fitness Clubs Across Middle East

Ryarc has announced their digital signage software has been selected by First Media Group to power Fitness First’s digital signage network across the Middle East. Deployment has already concluded in the United Arab Emirates while it continues across the entire Middle East and is planned for completion at the end of this quarter. Four to six screens in each club will provide internal communications as well as an external platform to generate revenue from advertising.

Ryarc’s CampaignManager software was chosen by Fitness First ME after the success of their current deployment across Fitness First Australia which currently has 75 clubs and growing. By the end of Q1 2009 the entire Middle East will be deployed including Lebanon, Jordan, Bahrain, Saudi Arabia and Qatar. In 2009 a new club will open each month and the goal is to have CampaignManager operational within a month of opening.

Gareth Pearce, Managing Director First Media Group - Fitness First, commented “The digital signage platform is our central pillar to allow improved communication and relationships with external and internal members. CampaignManager suits our requirements perfectly, offering an easy one stop shop that Fitness First can rely upon for easy installation and support.” Pearce added “Digital signage provides accountability, movement and animation to our business model and Ryarc’s software delivers on all these aspects and more.”

Sales and Marketing Manager of Ryarc, Ben Mooney says “We are delighted to be working with Fitness First on the rollout of their digital signage network across the Middle East. It is a testament to the flexibility, success and value of our products that Fitness First has rolled out CampaignManager across multiple regions around the world.”

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