MEC Retail Taps McGrath - AvNetwork.com

MEC Retail Taps McGrath

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MEC Retail, a division of Mediaedge:cia (MEC), a leading media communications specialist company, announced July 26th that it has named Ann McGrath, Client Services Director.
McGrath will be responsible for managing existing clients Colgate-Palmolive, Cadbury Schweppes, and Pepperidge Farm and will focus on building business for MEC Retail and Retail Media Link. She will report to David Sommer, Managing Partner of MEC Retail.
Prior to joining MEC Retail, McGrath managed customer marketing agency J. Brown, developing customer-specific initiatives such as menu marketing, co-equity media and top customer planning and programming for clients including FTD, Fort James, Nabisco/Kraft Foods, Dannon and Irving.
David Sommer said, “Ann is extremely fluent in consumer-specific initiatives such as the promotion tactics of co-op, value-added, internet and FSI media, frequent shopper targeting, in-store merchandising, and partner and property promotions. Sommer added, “We are delighted that Ann has joined the MEC Retail team; she will be instrumental in developing MEC’s communications planning at the Retail level.”
In separate news, MEC Retail announced that Sherif Fahmy, previously Retail Communications Manager, has been promoted to Director of Product Development. In addition to managing day-to-day operations for MEC Retail and Retail Media Link, in his new role Sherif will focus on long-term product and business development. He will continue to develop MEC Retail products and tools including www.RetailMediaLink.com, ShopperLogic, StorePoint and RACK and work closely with the MEC communications planning teams.
“Sherif was one of the founders of MEC Retail,” said Sommer. “This promotion is recognition that Sherif’s entrepreneurial spirit and vision have been a key driver in driving MEC Retail’s success within Mediaedge:cia.”
Mediaedge: cia (www.mecglobal.com) has a staff of 4,000 working with local, regional and global clients from 220 offices in 76 countries. They are a founding partner of GroupM, WPP’s media investment management group.

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