MEC Retail Taps McGrath

  • MEC Retail, a division of Mediaedge:cia (MEC), a leading media communications specialist company, announced July 26th that it has named Ann McGrath, Client Services Director.
  • McGrath will be responsible for managing existing clients Colgate-Palmolive, Cadbury Schweppes, and Pepperidge Farm and will focus on building business for MEC Retail and Retail Media Link. She will report to David Sommer, Managing Partner of MEC Retail.
  • Prior to joining MEC Retail, McGrath managed customer marketing agency J. Brown, developing customer-specific initiatives such as menu marketing, co-equity media and top customer planning and programming for clients including FTD, Fort James, Nabisco/Kraft Foods, Dannon and Irving.
  • David Sommer said, “Ann is extremely fluent in consumer-specific initiatives such as the promotion tactics of co-op, value-added, internet and FSI media, frequent shopper targeting, in-store merchandising, and partner and property promotions. Sommer added, “We are delighted that Ann has joined the MEC Retail team; she will be instrumental in developing MEC’s communications planning at the Retail level.”
  • In separate news, MEC Retail announced that Sherif Fahmy, previously Retail Communications Manager, has been promoted to Director of Product Development. In addition to managing day-to-day operations for MEC Retail and Retail Media Link, in his new role Sherif will focus on long-term product and business development. He will continue to develop MEC Retail products and tools including www.RetailMediaLink.com, ShopperLogic, StorePoint and RACK and work closely with the MEC communications planning teams.
  • “Sherif was one of the founders of MEC Retail,” said Sommer. “This promotion is recognition that Sherif’s entrepreneurial spirit and vision have been a key driver in driving MEC Retail’s success within Mediaedge:cia.”
  • Mediaedge: cia (www.mecglobal.com) has a staff of 4,000 working with local, regional and global clients from 220 offices in 76 countries. They are a founding partner of GroupM, WPP’s media investment management group.