Advanced Analytics Expert Dr. Stefan Menger Joins Scala -

Advanced Analytics Expert Dr. Stefan Menger Joins Scala

Publish date:

Dr. Stefan Menger has joined Scala as vice president of Advanced Analytics. Prior to joining SCALA, Dr. Menger served as Vice president of Business Analytics for ColdLight Solutions, which pioneered the usage of neural-network-based analytics in Marketing.

“We are extremely pleased to have Stefan leading our Advanced Analytics practice at Scala. There is a tremendous opportunity to help retailers and fast food restaurants leverage their existing “big data” to improve sales via digital signage”, said Tom Nix, Scala CEO. “Stefan brings a wealth of experience to the process of analyzing various data sources such as customer loyalty card data, weather or gas prices to predict purchase patterns then display the best message to promote the sale.”

Dr. Menger has more than 20 years of expertise in Data Analytics in a broad range of business fields including Healthcare, Pharma, Energy, and IT. He received his Ph.D. in Geophysics in 1991 from Ruhr University Bochum, Germany. During the course of his international career, Stefan Menger has worked for organizations ranging from startups to global Fortune-500 companies.

Prior positions include Director Engineering with Siemens Medical, where he led the development and support of Siemens’ Radiology Information System product line, and Manager of Application Development with Halliburton Energy Services heading the development team for processing and analysis of MRI data gathered in oil wells.

Dr. Menger has authored and co-authored over 30 mostly peer-reviewed papers and holds several patents.


Marcy Patzer Joins Scala, for Retail

Scala Inc. has announced that Marcy Patzer has joined the company as Senior Director of Retail Strategy. A recognized retail industry expert, Ms. Patzer was previously Vice President of Sales and Marketing for Pro-Motion Technology Group, based in Wixom, Mich. “We are extremely pleased to have Marcy joining Scala at

rVue DOOH Analytics

rVue, Inc., has announced it is providing hosted web-based analytics for digital out-of-home (DOOH) media at no cost. rVue Analytics helps businesses use performance data to improve their marketing campaigns and DOOH networks. With rVue Analytics, businesses can now access proof of performance metrics such as network

Scala Executive Appointments

David Keene– While Scala's announcement yesterday of executive appointments does not present any new faces on the Scala team (it's mainly promotions and new areas of responsibility), it does bode well for Scala's plans to expand in both depth and breadth. With Tom Nix firmly at the helm at Scala, they are steering more

Scala Hires Joseph Souren

Joseph Souren is joining Scala’s Europe, Middle East and Africa (EMEA) region as Vice President & General Manager – EMEA. In this capacity, Souren will oversee all business operations, as well as drive the direction of Scala in the EMEA region.

Minicom and Scala

Minicom Digital Signage (MDS), a provider of advanced media delivery solutions and innovative digital signage network management platforms, and Scala, a provider of end-to-end software solutions for digital signage and advertising management, are demonstrating the integration between the MDS management platform Screen

Scala for Poland Banks

SOPOT, Poland – The three Cooperative Banking Associations in Poland (Co-Ops), comprised of more than 580 banks nationwide, have implemented BSTV, a dedicated digital signage system , powered by Scala. The system was installed by DDS Poland, a certified Scala partner. DDS Poland, which also manages the p

Scala’s Connected Signage Conference

 Scala will offer various insights into the future of digital signage and the latest industry developments at the Scala Connected Signage Conference (CSC) – Americas & Oceania this spring. Scala’s CSC will be held May 3-5 at the Philadelphia Renaissance Airport Hotel. HP and Intel Corporation are featured s