EYE for Carnival Cruise Lines Campaign - AvNetwork.com

EYE for Carnival Cruise Lines Campaign

Publish date:

Out-of-Home media operator, EYE, has been granted the exclusive opportunity to launch a unique and exciting mall domination campaign with Carnival Cruise Lines. The campaign will run in Taubman’s Northlake Mall from May 17th to June 13th. Carnival, a new win for EYE, will serve as the sole advertiser in the mall during this period.

EYE, along with MPG, Arnold Worldwide and Chrysalis, developed the unique mall domination campaign with media options expected to turn heads. Exciting formats for this campaign include a fully wrapped barricade creating a spectacular billboard at eye level and two special full internal elevator wraps which immerse the audience the moment they step in. The mall domination will also include directory advertising, posters, a tower, door decals, and ten airwells. In addition to this special mall execution, Carnival is using wallscapes, radio spots, PR initiatives, and bulletins, as part of their Charlotte campaign. The Carnival Cruise Lines campaign expands outside of Charlotte with full wraps on Trolleys in Charleston, as well as radio spots, PR initiatives, and bulletins in Charleston, Raleigh, and Columbia.

“To announce Carnival’s new port of call in Charleston, SC, we wanted to go big. Carnival is all about Fun for All and All for Fun, so we took over the Northlake Mall with a mix of fun, surprising posters, door decals, elevator wraps, you name it. The idea was to bring the Carnival fun to everyone at the mall, make them smile and brighten their day a bit,” said Roger Baldacci, Executive Creative Director, Arnold Worldwide. “Northlake Mall is a hub of the community so we decided to make the most of the unique mall environment by creating a bold mall domination utilizing every opportunity to advertise from backlit panels and door clings to an eye level, spectacular billboard and internally wrapped elevators, immersing the mall audience the moment they step foot inside. “

EYE’s unique media options will target adults from ages 25 to 54 who have teenage children and bring in an unexpected level of fun to Taubman’s Northlake Mall.

For information:



EYE Promotes Gunderman

Mall media provider, EYE, has announced the promotion of Jeff Gunderman to Senior Vice President and General Manager of EYE Shop USA, further extending his responsibilities to managing the overall strategy and profitability of EYE Shop in the US market. Eye Shop is the retail media arm of EYE’s business which in other

New Eye-Tracking Technology Unveiled

A Queen’s University Computing professor’s invention –unveiled May 8 at Google’s corporate headquarters in California – is being touted by the inventors as a way for advertisers to track the effectiveness of their messages by measuring how many people are looking at their screens. Called eyebox2™, the portable device uses...

Image placeholder title

EYE to Lead DOOH Overhaul at Qantas Terminals

EYE has announced their plans to lead a transformation of advertising media in Qantas domestic terminals located in Sydney, Melbourne, Brisbane and Perth.   The project at Qantas terminals comes after a recent renewal of advertising rights between the two organizations. Th

Farmland Dairies and Health Club Media Network Campaign

Farmland Dairies, one of the nation's most progressive and innovative dairies, is turning to the Health Club Media Network (HCMN) to reach consumers tuned into healthy and nutritious products. The two month-campaign for Farmland Dairies' Skim Plus Fat Free Milk, kicking off March 1, will run at select HCMN health clu