Virgin Megastores Launch New “Beatles Boutiques”

Virgin Megastores are teaming with Signatures Network Inc. to help celebrate the Beatles by creating Beatles Boutiques in all of the chain's U.S. stores. The British-born brand now offers a comprehensive collection of Beatles apparel, accessories, books, CDs and DVDs in specially designed mini-stores inside all the Virgin Megastores. Virgin Megastores will be one of the first retailers to offer the largest collection of Beatles-themed products under one roof.

"As the premier entertainment lifestyle retailer, Virgin Megastores are the perfect home for a complete Beatles Boutique that will offer exclusive fashion items and Beatles-themed products, as well as a deep collection of music and DVDs," explains Maureen Ferguson Lewis, divisional merchandise manager, Virgin Entertainment Group. "Since the Beatles are one of the most recognized brands in the world, we are confident our customers will respond enthusiastically to the dynamic presentation of our Beatles Boutiques."

Each Virgin Megastore has dedicated prime real estate to create the Beatles Boutiques. The mini-shops will include exclusive fashion items from vendors such as Junkfood, Trunk Ltd., and Signatures. The Boutiques will also house the largest collection of Beatles hats, bags, lunchboxes, glassware, posters, buttons, stationery, books, CDs and DVDs.

"The Beatles remain the greatest pop culture icons of the 20th century and sales of their music, and merchandise continue to flourish as they reach fans both old and new," states Steve Glasenk, vice president licensing, Signatures Network Inc.

"Beatlemania has been sweeping through Junkfood and the fashion world for years. Virgin Megastores are the perfect place for us to introduce our Beatles products to customers who appreciate and support the British culture," explains Natalie Grof, co-founder, Junkfood.

This partnership is just one of many that Virgin Megastores will launch this fall. With the success of past licensing deals between Virgin and Fox, which included promotions surrounding the big-screen releases of The Simpson's Movie and Sex and the City, Virgin Megastores are continuing to seek out events and merchandising opportunities that are a good fit for the brand.

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