ESPN Unveils Interactive Digital Signage Game to Promote Monday Night Football

  • ESPN is giving Monday Night Football’s 40th season's viewers the chance to play on an NFL field using interactive signage.
  • ESPN created an interactive digital signage experience that allows anyone walking past the displays to engage in a one-on-one challenge with a selected quarterback. The goal of the street-level game is to catch as many footballs as possible, and high scoring game players are able to submit their scores in real-time and see how they measure up to users in other cities.

The quarterback selection capability is paired with real-time updates and shows a countdown to next Monday’s game.

To present ESPN with this digital experience, Monster Media teamed up with Wieden & Kennedy and MacDonald Media. Each display uses the combination of four technologies, including: touchscreen activation, full-body responsive user tracking, real-time application, and a gaming function.