Pharos to Establish Regional Operation in Singapore -

Pharos to Establish Regional Operation in Singapore

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Pharos' New Tech Park in Lorong Chuan will be managed by Patrick KeysPharos announces that it will establish a sales and support operation in Singapore. The new facility will initially be situated at the New Tech Park in Lorong Chuan and will be managed by Patrick Keys. Along with co-founders Roger Heath and Spencer Rodd, Patrick was one of the original members of the Pharos team. Patrick initially worked as part of the Pharos Playtime automation software development team and is a veteran of many international Pharos projects including CNN Headline News in Atlanta and Network 7 in Australia. He also established the international support operation at Pharos' Reading UK headquarters and has developed customer training programmes for Pharos installations including Technicolor, Viasat and Globecast. Patrick will be working to build a local Pharos sales, engineering and support team in Singapore.

"Singapore is home to some of the region's most successful international broadcasters and playout service-providers" comments Russell Grute, director of marketing at Pharos. "To succeed and grow in South East Asia, many broadcasters and service providers need to work more efficiently. They face unique content management and distribution challenges to localise and promote content for their viewers across a complex region. Singapore's supportive business environment together with its highly advanced communications infrastructure make it an ideal location for Pharos to help new customers in the region. Our new Singapore operation will provide project engineering and technical support for Pharos systems, as well as direct ongoing support to customers in the region."

Pharos delivers better workflow management to broadcasters and service-providers in television, radio, IPTV and telecommunications. For 10 years Pharos has continually developed the unique Mediator, Playtime and Pilot desktop broadcast management solutions. Pharos workflow offers greater efficiency for library management, ingest, quality control, storage management, archival, transcoding, post-production and playout. Pharos solutions offer a next-generation platform to better manage multiformat content and enable rapid expansion in playout, presentation and publishing. Pharos software architecture, integration and support services enable disparate broadcast and IT processes to be unified across the enterprise.


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