Cisco Expands Digital Media Suite

  • The Digital Signage Show in New York, which wrapped last Wednesday, featured a variety of news from major companies. We reported on news from NEC last week (VUKUNET), but also making news at the show was Cisco.
  • At The Digital Signage Show in New York, Cisco introduced new technology, partner programs and service offerings for organizations interested in deploying network-based digital signage solutions. Cisco expanded its partner ecosystem and added new features and capabilities to the existing Cisco Digital Signs solution with a focus on the creation, management, reporting and playback of digital media.
  • According to Cisco, Cisco Digital Signs, part of the Cisco Digital Media Suite (DMS), is “a complete digital signage system that integrates management software, network-based media players and liquid crystal displays (LCDs). Combined with end-to-end services and a robust partner ecosystem, Cisco Digital Signs delivers the most comprehensive digital signage offering.”
  • Thomas Wyatt, vice president and general manager, Digital Media Suite Business Unit, Cisco, said last week, "Cisco’s digital signage business has grown five times faster than the industry this past year, with thousands of customers deploying around the world. As we continue to grow our leadership in the digital signage market, we are partnering with our customers to drive innovation across the entire Cisco DMS product portfolio. The new offerings in this latest release of Cisco Digital Signs will complement Cisco’s unmatched level of service, and broad partner ecosystem to deliver a one-stop shop for digital signage.”
  • These are the specs of the system as released by Cisco last week:

• Cisco Digital Media Designer provides content creators with a simpler way to develop vibrant and compelling digital signage content with new layout features, enhanced image effects, new playlist capabilities and a library of templates.

• New proof-of-play content performance and screen status reporting delivers more sophisticated advertising capabilities to drive revenue.

• Interactive applications with touch screen and expanded support for wireless and music on network-based media player appliances build on the core functionality of the Cisco Digital Media Player 4400 series platform.

• New application program interfaces (APIs) and software development kits (SDKs) enable partners to leverage Cisco technology to develop innovative digital signage solutions for customers, extending the benefits of digital signage to a variety of deployments.

• New platform interfaces now accessible to developers via the Cisco Developer Network, enable customers to choose solutions from a community of technology developers that are building upon the capabilities of the Cisco Digital Signs system.
Cisco Digital Media Creative Services (DMCS) creates and transforms assets for digital

For more information on the Cisco Digital Signage news from The Digital Signage Show:

David Keene is a publishing executive and editorial leader with extensive business development and content marketing experience for top industry players on all sides of the media divide: publishers, brands, and service providers. Keene is the former content director of Digital Signage Magazine.