AV Technology Launches

NewBay Media, the leading publisher of the Systems Integration market (and publisher of Digital Signage magazine and Digital Signage Weekly), has announced the launch of AV Technology, the industry’s first dedicated AV end-user magazine and web site, covering all key vertical application areas.

The first issue of AV Technology will hit in March 2008, with five more editions throughout the year, mailing in May, June, August, October, and December. The magazine will reach 20,000 end users, including AV Managers, IT Managers, HR & Training Managers, Superintendents, Chief Administrators, Facility Planners and Managers, Managers of MIS and Communications, and Event Producers. A companion web site, www.AVTechnologyOnline.com, will provide additional insights, analysis, and up-to-the-minute information.

Both the magazine and the web site will address the business and technical issues that face today’s AV professionals. Every education, corporate, medical, entertainment, gaming, hospitality, and government organization has individuals who are responsible for the strategic and tactical deployment of AV and IT. This group has incredible purchasing power and works in lock step with systems integrators around the country.

“AV Technology is another example of NewBay Media’s ingenuity and market leadership in print and online,” says Steve Palm, CEO of NewBay Media. “This is an underserved market with tremendous purchasing power of technology such as displays, projectors, and software. With AV Technology -- and its well-established and respected staff -- we round out our Systems portfolio and fill a void in the market.”

Though AV Technology is new, readers and partners will recognize the faces behind the brand, starting with editor Mark Mayfield, who has served as editor of several leading AV industry publications (including, most recently, Pro AV), and is an adjunct faculty member with InfoComm International. He has held marketing positions with many well-known equipment manufacturers, including Bose, JBL, and Eastern Acoustic Works. In addition to his AV Technology duties, Mayfield will also serve as an editorial advisor to Systems Contractor News.

“Technology for communication, presentation, and even entertainment has been evolving toward an IT model for several years now. Most technology managers in end-user markets are quite familiar with the IT model, but perhaps less so with professional audio and visual applications,” says Mayfield. “AV Technology will bridge that gap, and provide the timely information and tools that AV/IT users and managers need to do their jobs more effectively.”

Joining Mayfield is a product development and sales team represented by Sue Horwitz and Stan Kashine. Horwitz brings over 20 years of experience in start-up and territory expansion and has managed national launches for two industry publications– Pro AV and Live Sound International. Kashine brings over 25 years of experience as a senior sales executive and marketing manager with extensive experience in the publishing industry. Both recently come from working on Pro AV magazine.