Allure Global Solutions has announced the installation of dynamic digital menu boards in four SAM Film theatres in Reykjavik, Iceland. These digital menu boards are believed to be the first of their kind to be installed in a theatre in that country.
“I first saw the Allure digital menu boards in the Coca-Cola trade show booth at ShoWest in Las Vegas a couple of years ago,” stated Bjorn Aranson, Managing Partner of SAM Film. “I was captivated by their use of all the various creative elements that just came to life through digital animation, all created by Allure.” “Not only do we have vignettes of Coke being poured over ice, but very appealing animation of hot dogs lathered with mustard, candies coming to life as well as animation of many other food, snack and beverage items. Their appeal to our customers has been tremendous and we have seen quite a rise in sales directly attributable to these new menu boards.”
“We are very excited about the addition of SAM Film to our client roster,” stated Bob Lawrence, CEO of Allure Global Solutions. “They are a wonderful example of how our software can work anywhere in the world.” “The installation went flawlessly and we did not have to have any of our personnel in Iceland. Now we can revise graphics and animations, change pricing and fine tune the play list anywhere we have an internet connection.” “This installation recently won a Global Coca-Cola Best Practices Award as an innovative example of marketing Coca-Cola products around the world.”
The SAM Film menu boards have over twenty animations for various food and beverage products. The menu board solution has three unique screens for content that are duplicated all along the concession area above each POS terminal.
Allure Global Solutions, Inc. is the result of a recent merger between Allure Digital Media and EntTek, Inc. The company provides technology solutions for the theatre and entertainment industries specializing in effective and efficient solutions for point of service applications, self ordering kiosks and many other technology products and services. The company provides software solutions, services and support to many of the top theatre companies in the United States, as well as many restaurant chains and other retail establishments.
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