QSR Market Explained, July 8 - AvNetwork.com

QSR Market Explained, July 8

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By David Keene

After a long conversation on the QSR market earlier this week with Lyle Bunn and Richard Ventura, I can’t think of anyone more qualified to address the peculiar dynamics of launching digital signage systems in Quick Serve Restaurants. Well, one more guy: Terry Haley of Pei Wei, who just launched a successful DS platform in Pei Wei restaurants.

QSR’s seem like the perfect place for digital signage: for Menu boards; for ordering panels (or “promotion boards”); for branding or ambience in the environment; for the pick up counter, to bounce back to the order desk. The possibilities for cross selling, for dwell time reduction, are many. And add to the mix, the fact that there are now new laws on the books that require some restaurants to provide caloric information on food being served. Yet challenges remain: many QSRs do not have network connectivity; and there is the question of how pitching a digital signage solution to the HQ of national chain differs from pitching your services to individual franchisees in the cases where they are each making a buy individually.

The good news is, Bunn, Ventura, and Haley are all coming together, in a special Webinar taking place next Thursday, July 8th. Lyle Bunn and NEC’s Richard Ventura will demystify the use of digital signage in the QSR market. And Special guest Terry Haley, Vice President, Marketing at Pei Wei, will present a case study detailing the successful rollout of a digital signage system for Pei Wei restaurants.

Join me, July 8, 2010 at 2:00 PM EST for this live, interactive Web Seminar, sponsored by NEC, and we’ll unravel some of the mysteries of the important QSR market.

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