There’s always room at the top. That was my thinking, when I was invited to be a Judge for the BlueMaxx Awards program. The BlueMaxx Award promotes applet development around technologies and applications that enable interactivity between digital signs and mobile, handheld devices. This is at the heart of recent developments in digital signage, and I’m excited about being involved.
The BlueMaxx Award will identify the most compelling applet(s) with proven use cases demonstrating innovation in DOOH to mobile interactivity. STRATACACHE is sponsoring and initiating the new industry award. The BlueMaxx Award will recognize technology integration between the “4th screen” (mobile, handheld devices) and the “5th screen” (digital out of home).
Key criteria for the award includes:
Interactivity must directly relate to a digital signage application or media interface and leverage short-range or other forms of communication for interaction with mobile handsets.
A deserving candidate is an organization with a digital signage project and mobile handset application that is positively affecting the customer experience, sales, human resources, training and development, and/or providing a service to consumers, constituents, etc.
A deserving candidate may also be using the technology to measure the effectiveness of the interaction with the consumer/end user
For more information and to enter, visit: www.bluemaxxaward.com