by David Keene
At the ISE (Integrated Systems Europe) trade show and conference in Amsterdam, Prysm, Inc. surprised the industry on Wednesday with the announcement of their appointment of Steve Scorse as Vice President & General Manager, EMEA. Based in the U.K., Scorse brings with him more than thirty years of general management and global sales and marketing experience in the AV industry.
At Prysm, Scorse will be responsible for “establishing Prysm’s international program and increasing overall growth throughout the region.”
This week saw the debut of Prysm’s new LPD display technology at ISE, in technology demonstrations that has wetted the appetite for the full product launch in March. Prysm took advantage of the ISE show–the “InfoComm” of Europe– to host a variety of systems integrators, design consultants, and other AV, digital signage, and staging professionals, in their booth, as Prysm hones the pricing structure for the product launch. (ISE is jointly owned by InfoComm and CEDIA.)
“Steve has the direct experience needed to drive immediate sales and profitability for Prysm and our business partners in the region,” said Dana Corey, vice president of sales and marketing. “His leadership and industry knowledge is vital as we seek to take advantage of the current market dynamics in EMEA. I am confident that Steve, with his comprehensive knowledge of the industry is ideally equipped to lead our market expansion efforts in EMEA.”
Prior to joining Prysm, Scorse spent over a decade at Barco in both Europe and the USA, where he held various management positions including Vice president & General manager , Barco Events Business Unit; Vice President Global Sales & Marketing, Barco Media & Entertainment Division; and Vice President Global Business Development, Barco NV. In these roles Scorse was responsible for taking Barco’s LED & Projection Systems Business Unit from start-up to annual revenues in excess of $200M.
Prysm recently announced its entry into the commercial AV market with its new technology, Laser Phosphor Display (LPD), a laser-scanning, emissive display panel technology that features very low power consumption, among other features new to the AV market.