Adamson Partners With Theatrixx

Adamson Partners With Theatrixx

TORONTO, ON, CANADA—Adamson has established an exclusive Canadian distribution deal with Theatrixx, a distributor of lighting, video, and recently professional audio equipment. The Montreal-based firm also manufactures cable distribution and AC distribution systems for local and export markets.


Adamson’s headquarters in Port Perry, ON, Canada.

“Though I come from an audio background, our distribution has been focused on lighting and video for the past few years,” said Jacques Tessier, founder and CEO of Theatrixx. “We wanted to expand into audio with a high-end product line. Adamson is clearly one of three dominant players in our eyes, when you look to quality and performance. It’s built in Canada, and the local market penetration is at a fraction of the potential. We recently finished some interesting projects with Adamson products, and we were amazed by the sound quality, overall engineering, and construction. With their current product line up, team, and market potential, it is now the perfect time to make the move. It was an obvious choice.”

Visix Expands

ATLANTA, GA—Visix has relocated its Atlanta headquarters to a larger facility, allowing the company to add 20 employees locally. The modern 14,000-square-foot facility is twice the size of the company’s former headquarters, seats up to 47 employees, and supports plans for growth through 2015. Included in the new layout are discreet software isolation and hardware testing labs, a multi-purpose training room, a network operations center, an employee fitness center, and an expansive employee lounge.

Visix is employing a fully-deployed AxisTV Enterprise visual communications suite utilizing 27 digital signage displays, desktop messaging, screensaver publisher, Extron display device control, and a Hall Research video over Cat-5 routing and distribution system. The building also boasts an array of Visix’s recessed and surface-mounted interactive Meeting- Minder room signs.

ALBURQUERQUE, NM—Albuquerque’s Little Theater hosts a wide range of programming that includes family theater, musicals, and shows. With the rapidly approaching FCC ruling that prohibits the operation of wireless mics in the 700 MHz band, the Little Theater not only needed to replace some its older wireless equipment, but wanted equipment that didn’t have that ‘wireless’ microphone sound. It is now equipped with 16 Lectrosonics LMa beltpack transmitters and three Venue series receiver mainframes.