PxPixel
DPB Media Revenue Growth Outpaces Ad Industry - AvNetwork.com

DPB Media Revenue Growth Outpaces Ad Industry

Author:
Publish date:

The Digital Place Based Advertising Association (DPAA) says that the Digital Place-based Media sector’s 2013 revenue growth rate far exceeded that of the overall U.S. ad industry, as well as that of such media categories as traditional out-of-home and television.

According to Miller, Kaplan, Arase, advertising revenue for the digital place-based sector grew by 13.0% in 2013 over 2012. According to Kantar Media, the U.S. ad industry overall grew by 0.9%.

For 2014, MyersBizNet forecasts a continuation of double-digit growth with a 12.6% gain projected for digital place based media, elevating industry ad revenues to $1.07 billion. With cinema factored in, this figure rises to $1.9 billion, according to the Myers projection.

“The advertising industry is realizing the video and digital benefits that our networks bring fit firmly within today’s consumer and marketing world, and media forecasters like MyersBizNet expect to see strong increases continue in 2014," said Barry Frey, president & CEO, DPAA. "In today's 'Video Everywhere' world, marketers need a presence on all screens and not just television. Digital place based media has emerged as an important element of this video media mix because of its ability to reach on-the-go consumers, often at or near point-of-purchase.”

Advertising Revenue Growth:

Media2013 vs 2012 Growth (%)
Internet (display) + 15.7
Digital Place Based + 13.0
Cable TV + 7.3
Outdoor + 4.4
Consumer Magazines + 2.6
TV Syndication (National) + 0.5
National Spot Radio - 3.3
Network TV - 3.4
National Newspapers - 3.6
Local Newspapers - 3.8
Local Radio - 4.1
Spot TV - 8.1

Total U.S. Advertising: +0.9% 2013 vs. 2012
DPB: +13.0%

Sources: Miller, Kaplan, Arase for digital place based media; Kantar Media for all other media

Related

PQ Media Reports Double-Digit DOOH Growth

Defying economic and political headwinds worldwide, digital out-of-home (DOOH) media operators ground out a 9.3% revenue gain to $8.86 billion in 2013, a solid increase tempered by it being the third straight year of slower growth, according to PQ Media's annual performance benchmark.

DPAA Reports on Place-Based Media Growth

The Digital Place-based Advertising Association (DPAA) has announced that growth rates for the industry sector remained strong in 2011, exceeding overall U.S. ad industry growth by a more than 17:1 margin. Based on information collected by Miller, Kaplan, Arase from DPAA members and non-members, advertising revenue fo

Image placeholder title

PQ Media Digital Media Report

Just-released PQ Media data indicates that consumer spending on digital media content & technology will grow at double-digit rates over the next five years to reach $1.4 trillion in 2017, exceeding spending on traditional media by more than two-fold.

Image placeholder title

ATA Transit and Scala Ad Manager

New England outdoor advertising operator, ATA Transit Advertising, has selected Ad Manager to consolidate their different markets spread across 4 states and streamline operations. Dot2Dot Communications, provider of media management software Ad Manager, and Canadian Distributor for Scala digital signage software, is the provider of Ad Manager.

PQ Media New Report on Growth of DOOH

David Keene– Our friends at PQ Media just released, yesterday, their report on 2011 growth of the DOOH market– the 5th edition in PQ Media's Global Digital Out-of-Home Media Forecast series. Patrick Quinn and team do a great job. Some highlights: Global digital out-of-home media (DOOH) revenues generated by digital pl