Harris Corporation has received an order to supply its Digital Out-of-Home (DOOH) solution to the Marina Bay Sands integrated resort complex in Singapore.
The solution at Marina Bay Sands comprises several hundred InfoCaster Player content playout devices, which will provide information and advertising to enhance the resort experience for customers. InfoCaster Creator software will handle content creation, and the InfoCaster Manager network management system will drive broadcast-quality video to screens and video walls in various parts of the resort.
Harris video wall playback technology will enable Marina Bay Sands to change the screen configuration on the resort’s video walls — through the network to the playout devices — to enable more dynamic display arrangements. The synched player output feature will allow graphics, animation or pre-defined sequences to be activated for playout across multiple screens simultaneously.
“The Harris DOOH solution will enable Marina Bay Sands to communicate more dynamically with its customers throughout the resort,” said Denise MacDonell, director and general manager for digital signage, Harris Broadcast Communications. “Our solution is highly scalable and surpasses the capabilities of a typical digital signage network in terms of both quality and workflow. Customers are better able to manage content and drive revenue-generating opportunities.”
Harris Digital Out-of-Home solutions enable the creation, scheduling, distribution, playing and reporting of live video and graphics. Users can acquire or create digital content and manage it throughout the entire delivery chain — from a central site or multiple remote locations — on a TCP/IP network.
InfoCaster Creator content creation stations enable easy acquisition and generation of graphics, live video and dynamic data content. InfoCaster Player devices synchronize and deliver content from multiple sources to thousands of remote displays spread over a nationwide network, addressing individual messaging display requirements. Advanced management, scheduling and monitoring tools give users unprecedented control and flexibility over the enterprise network.
The company’s solution at Marina Bay Sands is the largest Harris casino/resort DOOH installation in the ASEAN region. It follows other resort hotel and casino projects in which Harris solutions have been implemented, most notably The Venetian Macau Resort-Hotel and Four Seasons Hotel resort in Macau.