Barco Taps Bill Beck for Laser Projection

Barco Taps Bill Beck for Laser Projection
  • On the eve of InfoComm, Barco has just announced that laser light source video projection expert Bill Beck has joined Barco’s projection development and marketing efforts. And to kick off his role at Barco, Beck will be on hand next week at InfoComm to present Barco’s new laser-illuminated cinema projector– at the Display Summit that runs Monday and Tuesday in Las Vegas in conjunction with InfoComm. Beck’s presentation will be on the “Laser Day” of the Summit, Monday June 16.

Bill Beck
As an ardent follower of all things large venue, and cinema– when it comes to projection– I’ve always been impressed by Bill’s technical knowledge of laser light source projection, and more importantly the regulatory and marketing issues. In what was the most important news event of the year to date regarding video projection, Beck was highly involved in the ground-breaking session at the NAB Cinema Summit in April, “Laser Illuminated Projectors: What's New and When Will They Arrive?” In that session Bill Beck, as President of BTM Consulting, moderated panelists Pete Ludé, CTO of Mission Rock Digital; Goran Stojmenovik , Product Manager Laser Projection, Barco; Richard McPherson of NEC Display Solutions; and Don Shaw, Senior Director of Product Management for Entertainment Solutions at Christie. This was not your father’s trade show panel, full of hype and vaporware– it was three major projector manufactures explaining their new Laser projectors. (Read that story from NAB here.)

According to Barco, Bill Beck will “work closely with its Sales and R&D teams to further expand its reach into global markets... as it embarks upon its next phase of commercial sales and laser market development.”

As a photonics entrepreneur for more than three decades, and co-founder and former chairman of the Laser Illuminated Projector Association (LIPA), Bill brings in-depth knowledge of laser technology and the specific requirements for its application.

“Bill was one of the first to recognize the potential of laser illumination for premium digital cinema. We simply call him ‘The Laser Guy’,” comments Todd Hoddick, Vice President of Global Entertainment for Barco. “For more than 10 years, he has been on the leading edge of laser technology and focused his efforts on the image quality and operating benefits of laser illumination for cinema exhibition and other high-performance projection applications.

Pete Ludé (at podium) was wearing his LIPA (Laser Illuminated Projection Association) hat, when he gave an update on the regulatory issues for laser projectors at the Cinema Summit at NAB in April, as session moderator Bill Beck (seated at right) presided.

“Since its first demos in 2012, Barco has been the frontrunner in laser projection, establishing an early lead in laser illumination technology,” commented Beck in the official Barco press release this morning. “I’m excited about the opportunity to contribute my expertise toward evolving Barco’s laser technology to the next stage, while helping to strengthen its sales and marketing infrastructure to support further growth. Our new collaboration reflects a shared vision focused on achieving not only the best image quality, but also a commercially attractive laser projector that ensures safety, reliability, energy efficiency and a long lifetime. Their diligence in all of these areas is why I joined the Barco team.”

“High-brightness laser projection is still in its early stages,” continued Beck. “By collaborating with Barco’s R&D team, I will help the company leverage the long-term potential of laser technology, which offers dramatically reduced operating and maintenance costs, as well as lower power consumption, as the technology matures. But most of all, I am excited about the opportunity to play a pivotal role in developing the future products and applications that laser technology will enable.”

The Laser Illuminated Projection Association recently announced major news surrounding the regulatory issues for high lumen laser projectors. Over the past few years the industry has been waiting to see if FDA regulations about use of laser devices were going to hold back the technology. Complicating that is the fact that currently the FDA says that laser projectors fall under their rules for “Laser Light Show Variance” i.e. they have considered laser illumination for projectors as lights, not lamps. This has not been a deal-breaker for high lumen laser projectors as it’s possible today to get the “variance” with a bit of paperwork from the FDA to install a projector, but it’s been a speed bump. But major news broke in March when the IEC approved the new Edition 3, for the International Standard. This new standard carves out a separate category for laser projectors, and treats them as lamps. This will create smooth sailing for high lumen laser projectors going forward.

David Keene is a publishing executive and editorial leader with extensive business development and content marketing experience for top industry players on all sides of the media divide: publishers, brands, and service providers. Keene is the former content director of Digital Signage Magazine.