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ISE 2010 Wows AV Industry

amsterdam, the netherlands— Achieving the highest attendee total in the event’s seven-year history, Integrated Systems Europe (ISE) 2010 attracted 28,489 attendees to the Amsterdam RAI February 2-4. The total represents a 14.4 percent increase from last year’s total of 24,912, which was itself a record.

Those attendees saw products from 640 exhibitors, up from 564 in 2009 and another record for the show. Digital signage, professional audio, collaborative conferencing, LED technology, and building automation all contributed to the growth in exhibitor numbers.

The exhibitor rebooking process began on the second day of this year’s show, and by the close, over 83 percent of the space for ISE 2011 had already been booked, up from 71 percent at the equivalent time a year ago.

Further optimism was expressed outside of the show floor, not least at the ISE DOOH Business Conference, the show’s traditional curtain-raiser for the digital signage and out-ofhome advertising communities, where over 100 delegates gathered to consider how this new market is likely to grow strongly in the years to come.