SpinetiX expands Chinese distribution with Avopo

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LAUSANNE, SWITZERLAND--Strengthening its reputation for technology and innovation, Swiss digital signage manufacturer SpinetiX has appointed Beijing-based Avopo Technologies as Certified Distribution Partner (CDP) for China. Avopo will distribute the SpinetiX HMP100 Hyper Media Player. The HMP100 is the world’s first ever Hyper Media Player to be introduced and is able to completely replace PC based digital signage platforms. It utilizes open software standards, has an amazingly small footprint with a very practical feature-set.

“Not only will Avopo increase the accessibility of our HMP100 to Chinese companies, they will manage and develop the Chinese partner and customer channels. This includes the provision of dedicated customer-based training at their Beijing demonstration center, events support and project support for a wide variety of customers and markets in regional Chinese territories,” says Nikola Knezovic, vice president of sales of SpinetiX. “The partnership with Avopo Technologies is an exciting part of our business strategy to increase and strengthen our presence in China. We’re very excited about the huge potential of this market including the increasing demand for digital-out-of-home installations! With a proven track record in digital video and multimedia for large projects, the highly-experienced Avopo team is perfectly placed to take advantage of the current and future market conditions.”

The two companies have already gained some ground and Chinese market acceptance. Avopo and SpinetiX’ jointly exhibited at InfoComm China in November, 2009 where the HMP100 Hyper Media Player made its first ever debut. The bundled HMP100 player and HMD digital signage management software caught many visitors’ attention and some great leads and follow-up activity took place.

Excited about the potential of this product for the Chinese market, the last word goes to Alvin Guo, president of Avopo Technologies who says: “This new partnership is a very exciting opportunity for us and our Chinese customers. We are adding the SpinetiX’ solution to our already enviable Internet and wireless content management and display product ranges. We’ve also already demonstrated success at InfoComm China and working with the SpinetiX sales, engineering and marketing teams moving forward, I’m sure that both companies will ensure that a strong foundation is laid for a very exciting and successful future!”

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