Turbosound Loudspeakers Form Artistic Blend in Beijing

BEIJING. CHINA--The popularity of Turbosound loudspeakers has been a feature of a number of recent audio installations in China. One of the highest profile projects was completed at the Ganbei Art Restaurant in Beijing’s famous 798 Art Zone, which is becoming an increasingly important focus for international artists and artisans.

Often compared with New York's Greenwich Village, the 798 Art Zone houses a thriving artist community among architecturally unique, decommissioned 1950s military factory buildings. Such is its importance that, despite coming under pressure of possible redevelopment in the country’s run up to the 2008 Olympic Games, the area was allowed to remain and is now thriving with renewed vigour.

The Ganbei Art Restaurant is part of a complex of three areas, comprising the restaurant (with live DJ music), a coffee shop with a stage for live bands and a hall for events such as fashion shows, art exhibitions, corporate gatherings, parties, etc.

  • Installed by Turbosound’s distributor, Phoenix Audio, the Turbosound system in the restaurant forms the first phase of a programme to equip the entire three-part complex with high quality sound reinforcement.
  • Given that producing and exhibiting art is the cornerstone of the 798 Art Zone, it was vital that the loudspeakers do not visually distract from their surroundings, yet still deliver high quality sound. To achieve this a number of TCS Compact, Impact and TCS-C50T ceiling loudspeakers were chosen, controlled by Turbosound LMS-D24 processors.

From the first meeting with the client to completing the system, the installation took just 10 days and Ganbei Art Restaurant is now proud to boast it has the best quality audio system in the entire 798 Art Zone.

“China is an extremely important market for us and the 798 Art Zone is a truly internationally-renowned quarter of the city,” says Tim McCall, Turbosound’s Middle East and Asia market manager. “The Ganbei Art Restaurant is run by Belgian artists and this installation demonstrates the global reputation which Turbosound products enjoy for their quality, unobtrusive aesthetics and ease of installation.”

The AVNetwork staff are storytellers focused on the professional audiovisual and technology industry. Their mission is to keep readers up-to-date on the latest AV/IT industry and product news, emerging trends, and inspiring installations.