"It took two months for West Texas A&M President Walter Wendler to record 3,000 welcome videos for admitted students for the fall 2021 semester, improvising in 16-18 seconds spurts as student names and majors appeared before him on a teleprompter."—Source: EdScoop
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WHY THIS MATTERS:
West Texas A&M hopes that foregrounding personalization can help foster deeper connections. By recording personalized welcome videos for every student, Walter Wendler, West Texas A&M's president, aims to show the institution's “personal commitment."