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Colleges get a crash course in digital recruiting during the pandemic (Education Dive)

"Angel Pérez, head of the top college admissions association, got an email in the fall after his group sponsored its first-ever online fair, which the pandemic made virtual by necessity. A student thanked Pérez, writing that they'd been exposed to institutions they wouldn't have otherwise."—Source: Education Dive

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WHY THIS MATTERS

As the pandemic continues, innovative approaches to recruitment have been necessary for institutions to move forward. Read why many of these alternative approaches will likely remain when the pandemic ends.