The AV Sales Index (AVI-S) for December was 56.5, slightly down from 57.2 in November. Specific industries like education and live events are experiencing an expected seasonal slowdown. That said, 2025's AVI-S is 3.4 points higher than 2024.
Throughout the year, the Pro AV industry has contended with challenges such as supply chain disruptions and increased tariffs, which have influenced purchasing decisions and project timelines. Additionally, global economic uncertainties and fluctuating consumer confidence have created a complex business environment. Nevertheless, the industry's focus on innovation and adaptation, such as integrating AI-driven technologies and supporting hybrid work environments, continues to drive demand and sustain growth.
“December is a quieter time for us; we specialize in supporting the live events and themed attractions markets," shared an AV provider in North America. "Both are usually busy with holiday preparations and not looking to do major upgrades, just maintaining their current offerings. We tend to get busier first quarter as seasonal attractions are closed and more available for upgrades and ongoing maintenance.”
The AV Employment Index (AVI-E) decreased by 1.4 points to 55.4, which remains above the 2024 index of 51.6, indicating a stronger employment market compared to the previous year. The U.S. unemployment rate remained stable in December at 4.6%, consistent with November levels, suggesting a balanced job market. This stability reflects ongoing demand for skilled AV professionals, although broader economic factors like inflation and geopolitical tensions continue to influence hiring trends.
The Pro-AV Business Index report is derived from a monthly survey of the AVIXA Insights Community, a research community of industry members that tracks business trends in commercial AV. The report comprises two diffusion indexes: the AV Sales Index (AVI-S) and the AV Employment Index (AVI-E). In each case, an index above 50 indicates an increase in sales or employment activity.
Visit www.avixa.org/AVindex to access the free monthly Pro-AV Business Index reports and learn more about the methodology. For more information about joining the AVIXA Insights Community, visit www.avixa.org/AVIP.
