X2O Media announced that David Wilkins, X2O Media president and CEO, will present "Dynamic Digital Signage: It's All About the Content" at Screen Media Expo Europe 2010 in London.
Scheduled to be held on May 5 and 6 at Earls Court, the Screen Media Expo hosts 130 exhibitors and 5,000 visitors from more than 60 countries. A key element of the expo is "Learning Programmes," consisting of conferences, seminars, and workshops presented to help educate the digital signage industry and its customers on what it takes to implement a successful network.
In his presentation on May 5 at 11:00 a.m. in Theater 2, Wilkins will go beyond the basics of content strategy, focusing on content development and delivery. He will provide attendees with a practical look at content management by analyzing the target audience and dwell time, existing corporate branding elements, and repurposable content assets already in use by an organization.
Wilkins also will explore different types of digital signage platforms and technologies that allow network operators to keep content fresh with dynamic data-driven content. He will draw from his extensive experience in delivering high-profile digital signage networks, from outdoor screens to interactive wayfinder maps, to discuss how content makes or breaks a digital signage network. Wilkins also will discuss the digital signage workflow from concept design and sourcing content to rolling out the network and managing content.
"In our industry, content is everything. Without strong content, even the best digital signage platform can fail to earn viewers," said Wilkins. "The goal of my presentation is to teach attendees how to develop, manage, and update content that keeps viewers engaged. Using real-life examples, we will discuss different types of content in addition to analyzing the audience and understanding the best content suited for them."
Wilkins holds two U.S. patents for core technology designs, has been awarded two ARISTAs, the Quebec Young Entrepreneur and Exporter of the Year Award, and has been named to the prestigious Canada's Top 40 Under 40. He holds an engineering degree from Concordia University as well as an MBA from McGill University.