LOUD Unifies Groups

ORLANDO, FL—LOUD Technologies has unified of its previously separate engineering, brand management, and product management functions, creating two market-focused teams, the Pro Audio Group and the Music Gear Group.

Jeffrey Cox, VP of the Pro Audio Group, will manage the EAW and Martin Audio brands and their market positioning, product strategy, and product development efforts. John Boudreau, VP of the Music Gear Group, and his team will develop the next wave of Mackie, Ampeg, Blackheart, Alvarez, and Crate products.

While the two groups will focus on the brands in their immediate purview, they will share core technology where it makes sense, with one recent collaborative product result being the new Mackie HD High- Definition Powered speakers.