Sextant Group Taps Craig Park

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The Sextant Group announced that Craig Park FSMPS, Associate AIA, has joined the national independent technology consulting firm as Principal Consultant and has opened a new Midwest office for the firm.

With over 30 years in the building industry, Park is an award-winning and nationally-recognized thought leader on topics of strategic marketing, management, and collaborative technology applications. Park is as well-known in architectural circles as he is throughout the audiovisual industry. For the last four years he served as Chief Marketing Officer for the top-10 international architecture and engineering firm Leo A Daly, and from 2004-2006 in a similar capacity for architects, Harley Ellis Devereaux. His prior experience includes leadership roles in manufacturing, systems integration, and technology consulting companies, where he led more than 400 projects in the higher education, technology, healthcare, and corporate environments.

“Craig Park is one of those rare industry stars, known for his creativity, energy, and integrity, as well as for his ability to produce exceptional results.” says Mark Valenti, CEO of The Sextant Group. “While Craig’s most recent work has been at the highest level marketing of professional architectural services, his roots (and heart) lie in the audiovisual industry.

“We expect to see a significant impact on our ability to better serve our clients, especially in the Midwest,” Valenti continues. “Craig’s role will embrace marketing, business development, and project leadership responsibilities from St. Louis to Denver and Minneapolis to New Orleans.” The new office is based in Omaha, where The Sextant Group has been especially active since 2004. The new office is the firm’s seventh.

Park’s credentials are broad and deep—he has served on the national board of directors of InfoComm International and currently serves on the association’s Leadership Development Council. He is an associate member of the American Institute of Architects (AIA), and a member of both Construction Writers Association (CWA) and National Systems Contractors Association (NSCA).

 He is Fellow and Past National President of the Society for Marketing Professional Services (SMPS) and currently serves as Treasurer on the Board of Trustees of the SMPS Foundation.

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