More than ever, out-of-home media companies need to trim operating costs and protect their profits. Many traditional and digital media companies are turning to advertising management software to help streamline all aspects of their business. Scala will launch Ad Manager 5.1, the upgraded version of its advertising management software, and showcase its Satellite Automated Media Information (SAMI) system at booth #306 at the GO! 2010 TAB/OAAA Conference & Marketing Expo, May 2-4 in Phoenix.
Scala Ad Manager 5.1 has been designed to help traditional and digital media companies capitalize on industry growth opportunities and improve profitability. Scala Ad Manager 5.1 gives media companies complete control over all media — both traditional and digital — including digital signage, static billboards, transit signage, street furniture, truck-side signage and place-based signage. Release 5.1 also integrates with Scala’s SAMI system to more accurately track and measure impressions of truck-side signage using GPS devices.
“It’s no secret that media companies have been hit hard over the past 18 months, but the tide is turning quickly. An investment in a solution like Ad Manager helps them prepare for what’s ahead, while keeping their current customers happy with the information and metrics they need to demonstrate positive results,” said Andy McRae, general manager, Scala Canada.