DRE Changes Name, Expands Agenda

  • Digital Retailing Expo has changed its name to Digital Signage Expo (DSE) and spun off Interactive Technology Expo (ITE), which will be presented as a co-located show with DSE. "We've changed the name and given ITE its own identity to better reflect the extraordinary growth and acceptance across industry categories, said DSE's Chris Gibbs, Executive Vice President of ExpoNation, LLC, which produces the show, adding, "Attendees now get two shows for the price of one - and the upside for both shows, irrespective of the other, is enormous."
  • DSE has attracted nationally recognized names, such as Bank of America, British Petroleum, Forrester Research, Google, Nike, Ritz Carlton, Sealy, and USPS, all of whom have representatives participating as speaker/ presenters at the Conference. Said Gibbs, "We have expanded the conference portion of the show to help educate companies who wish to remain competitive by integrating the newest technologies into their business environments."
  • The program is geared to all companies who do business directly with consumers, according to DSE. In addition to traditional retailers, the show will cater to professionals at banking institutions, grocery and convenience stores, museums, airports, hotels and restaurants, all of whom are now using the new technologies to redefine the way they do business, connect with their customers and increase their sales.
  • The Conference will include 20 informative sessions on DSN Results Assessment, Technology, Strategy, and Content issues. Program presenters will provide case study application examples, participate in Q&A panels, and provide a guide for successful planning and implementation and illustrate how easy it is to "connect" at the conference.
  • The 2007 Conference will take place at Navy Pier Exhibition Center in Downtown Chicago, using the Hyatt Regency Chicago as the group's headquarters hotel. To exhibit or attend either Digital Signage Expo and/or Interactive Technology Expo, contact Chris Gibbs at (770) 649-0300 ext 17, or for more information, visit www.digitalretailingexpo.com