LAS VEGAS, NV-Liberty Wire & Cable has announced a major Green Connectivity initiative that embraces environmentally sensitive and responsible corporate citizenship in both the AV products the company manufactures, as well as the way it conducts business and operates its facilities.
Liberty's New Green Connectivity Catalog
Liberty's Green Connectivity initiative signifies its commitment to GreenMarket goals. These include expanding the number of environmentally friendly products it offers, reducing the company's carbon footprint in ways that also save customers money, developing a green footprint for each of Liberty's buildings and facilities, developing paperless account management options, and developing a broad selection of energy-saving product solutions
"Liberty has been a pioneer in developing environmentally sound wire and cable products, ahead, in most cases, of customer awareness and governmental legislation," said Kirk Horlbeck, Liberty senior vice president of marketing. "We intend to continue to be in the forefront of these activities as new products and solutions become available. Green Connectivity is how the professional AV industry stays connected."
On the operations side of the initiative, Arnold Wadle, Liberty vice president of operations, explained that "Liberty Wire and Cable employs state of the art technologies to both reduce and monitor our energy consumption footprints. These help to conserve our global resources. In addition, our buildings and business processes are audited to reduce our need for overall energy consumption, and to increase our ability to recycle."
On the product side, Liberty offers an increasingly broad selection of Green Connectivity products and solutions that protect both the environment and AV professionals. These include products that comply with the Restriction on Hazardous Substances (RoHS) directive, which calls for reductions in lead and five other chemicals. More than 90 percent of Liberty's 6,000-plus products already meet RoHS guidelines that restricts the use of lead, mercury, cadmium, hexevalent chromium, and two polybrominated biphenyls (PBB) and polybrominated diphenyl ether (PBDE) in electronic and electrical equipment. PBB and PBDE are flame retardants.
Liberty is also now applying eco-friendly policies to its own operations, implementing practices to reduce and monitor energy consumption in its several facilities, and also conserve resources so they are used more effectively and efficiently. Its new practices and systems include computer-controlled building climate controls that automatically adjusts to the outside temperature, computer-controlled lighting controls that automatically adjust to Daylight Saving changes, high-efficiency fluorescent lamps for interior lighting, computer-controlled drip irrigation systems, indigenous plants that use less water, rain sensors that stop watering when it's raining, a re-circulating hot water system that conserves both water and energy, low-energy bronze-glazed windows that reduce both energy consumption and demand, and more.