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Rental & Staging Heats up InfoComm

Rental & Staging Heats up InfoComm
  • ICIA presented the Distinguished Achievement Award to Harald Thiel, CTS, who recently retired from prominent staging company AVW-TELAV, at a sold-out Communications Excellence Awards Banquet held June 7 at InfoComm 05Tom Stimson of Alford Media, chairman of the ICIA Rental & Staging Council, hosted what was billed as the largest panel ever held at a Council meeting, the opening day of InfoComm.
  • Stimson was referring to the participation of almost 200 audience members in the discussion, via the Meridia audience response system in use at the Rental & Staging Forum. The meeting was focused on an interactive discussion among all the attendees, who were able to respond instantly, and anonymously, to a series of questions and issues about the state of the industry. Among the issues addressed were trends in technology (DLP versus LCD; LED walls in corporate events versus entertainment events; digital audio boards and more); staffing issues; employee compensation; adding lighting services to the mix; and a wide variety of other hot technical, management and marketing topics.
  • The Forum was the largest in attendance in InfoComm history, and the first where virtually everyone in attendance was able to have their opinions tabulated, with results shown on a large screen seconds after the responses were entered into the Meridia response system.
  • In attendance was a wide sampling of rental and staging professionals representing both large and small companies. The majority of those attending demonstrated, via their instantly tabulated responses to the questions posed by Stimson, a propensity to add more lighting services to their offerings, a move to digital audio, a tendency to outsource advertising and marketing activities, and more outsourcing of labor (i.e. hire more labor on a freelance basis).
  • The Forum wrapped with a discussion on the need of the Rental & Staging Council to gather more market data about specific areas of market activity. That information would then be made available to ICIA member companies to help plan business growth strategies.