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Digigram Deploys New Distribution Platform in North and South America - AvNetwork.com

Digigram Deploys New Distribution Platform in North and South America

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PARIS, FRANCE--Digigram will be making an important change to the distribution of the company’s end user products in North and South America.

Starting May 1, 2010, Point Source Audio (PSA) will become Digigram’s master distributor for these territories. PSA, a burgeoning audio equipment manufacturer and whose leadership has intimate knowledge and expertise of Digigram products, will take over all aspects of distribution and will be the main point of contact for Digigram’s representatives and resellers.

James Lamb, who has been Digigram’s business development manager for the Americas for the past 10 years, is now part of the leadership at PSA and will help to ensure a smooth transition and continuity of service. Lamb points out that, “we are fully prepared for the transition and our goal is that there will be no disruption in sales, prices or service support for Digigram’s dealers and business partners.”

Philippe Delacroix, president & CEO Digigram explains, “North and South America have always enjoyed a particular focus from our teams. We feel this arrangement allows us to better serve our customers in the future. It will also allow our company to better adapt to fast changing market conditions.”

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