KORTIRJK, BELGIUM--Barco will now offer its full unique portfolio of video and lighting products to both the live events and the fixed installation markets.
The comprehensive product portfolio includes leading edge digital projection, image processing, indoor and outdoor LED solutions, creative LED, plus a wealth of lighting and show control products - as provided via Barco's recent acquisition of High End Systems.
Building on the success of its worldwide rental partner network which serves the Live Events market, Barco will establish a dedicated worldwide network of system integrators to serve the fixed installations market. These system integrators will provide local services for the entire range of Barco's video and lighting products. A Partner Program will be established to provide system integrators with comprehensive product training together with product support infrastructure.
Corporate foyers, hotels, theaters, airports, large shopping malls and architectural landmarks are examples of application areas for Barco's video and lighting solutions in the fixed installations market. Barco's most recent project in this market segment is "The Comcast Experience", located in Philadelphia's Comcast Center. As the world's largest four millimeter indoor LED wall, The Comcast Experience is comprised of 6,771 Barco NX-4 LED modules, plus two award-winning Barco image processing products: Encore and DX-700. It is the first time first time that display technology on this scale and of this quality has been incorporated into the architecture of a building.
Stephan Paridaen, president of Barco's media & entertainment division says, "Our goal is not only to present a unified organization to our rental partners and system integrators, but to enhance the way that they can partner with us for video and lighting projects". Paridaen continues: "We are as committed to the new channel as we are committed to our rental partner channel. The new channel for the fixed installations market is directly patterned on our track record of success in the Live Events marketplace.