HAUPPAUGE, NY--Electrograph Systems announced Chicago's Navy Pier will be the next stop for its Display Technology Experience (DTE) educational and networking event for AV resellers. Set for May 3, 2007, DTE Chicago will be highlighted by Noel Lee, CEO and "Head Monster" of Monster Cable Products, who will lead a discussion about the art of attachment selling.
"This is Electrograph's second DTE in Chicago and we are expecting it to be one of our largest yet with a stronger focus on education through the addition of more courses and evening exhibition hours to the agenda," explained Sam Taylor, president of Electrograph Systems. "We are very pleased to have Noel Lee as our featured guest, not only will his entertaining style keep resellers on the edge of their seats, but he will offer invaluable insight and tangible takeaways on how to boost margins and sales with attachment products."
When Noel Lee first went into business selling premium speaker wire, stereo retailers thought the idea was as crazy as selling bottled water. More than 29 years later, Noel's marketing prowess has transformed Monster Cable Products of Brisbane, CA into one of the San Francisco Bay Area's largest minority-owned and private employers.