Schult Completes Digital Menu Deployment for Regal Entertainment Group -

Schult Completes Digital Menu Deployment for Regal Entertainment Group

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Schult recently completed three deployment phases of full digital menu systems across 304 U.S. Regal Entertainment Group theatre locations.

Schult, a provider of digital décor signage, menu systems and displays that specializes in end-to-end digital integration services, recently announced that it has completed three deployment phases of full digital menu systems across 304 U.S. Regal Entertainment Group theatre locations.

The rollout, which began 2nd quarter 2008, is the single largest Digital Concession initiative in theatre exhibition history — encompassing more than 4,000 digital displays to date, according to the company.

“The new digital displays at our concession stands draw greater attention to our food and beverage offerings,” said Dick Westerling, senior vice president of Marketing and Advertising for Regal Entertainment Group. “These attractive signs help to promote this important aspect of our business.”

Schult, operating as designer and project manager for the roll-out, provided custom-designed truss fabrications housing the continuous 40-inch digital menu displays, system hardware and installation, and continues to provide site modification services, ongoing managed technical support and maintenance of the systems.

To meet the aggressive multi-site roll-out schedule, Schult Strategic Initiatives Group (SI Group) expanded their relationship with Christie Managed Services, who has functioned in tandem with Schult to support the national program, said the company.

“This is a very dynamic time in digital theatre concessions, requiring companies to respond to custom requirements not readily available in the marketplace,” said Robert Martin, COO for Schult, Blue Springs, Mo. “Schult has the pleasure of a long-standing signage relationship with Regal. They trust us to design and deploy new solutions for them and meet their rigorous opening schedules. With the formation of our SI Group, we were able to accelerate our digital signage and service offerings to meet Regal’s national program requirements.”


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