Harman Professional Completes Integration of Martin Lighting - AvNetwork.com

Harman Professional Completes Integration of Martin Lighting

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Harman Professional Division has announced the integration of Martin Professional U.S. operations into its organization, effective immediately.

The move provides Martin customers with access to Harman Professional’s deep resources, including the product portfolio, R&D capabilities, a world-class sales and support infrastructure—including a state-of-the art showroom in Northridge, CA—and the financial strength to see additional lighting and video technologies added to the portfolio.

The combining of Harman and Martin will result in operational efficiencies, including the closure of Martin’s operations in Sunrise, FL. The company will maintain a strong sales and product support presence in the Fort Lauderdale area and all staff from the facility have been offered positions within the Harman Professional organization.

“Today, we met with our team in Florida to announce our decision to integrate operations. This move will bring many long-term advantages to our customers and other stakeholders and will help sustain Martin’s position as the industry’s most innovative, best supported, best integrated lighting manufacturer,” said Brian Friborg, Harman Professional USA vice president of sales.

The integration of Martin and Harman United States operations has already yielded an exciting array of sales and marketing initiatives — not least the new 10,000 sq. ft. Customer Experience Center in Northridge, California; a dedicated Martin roadshow truck that will visit customers and partners throughout the United States; several senior new hires to bolster customer resources and the increase to three fixed sales and service centers in the United States.

“The combined value of Harman and Martin is most certainly greater than the sum of the parts,” Friborg continued. “No other organization is better equipped or positioned to serve the production and installation lighting requirements of customers here in the United States. Now, by absorbing the experience and expertise of our Martin team within the Harman Professional organization and by sustaining a strong team in Florida, we are immediately smarter, swifter and better prepared to support our customers in the United States.”

Martin is in the process of launching new products across all of its product lines, including new models in the MAC Viper family, as well as new creative LED video products, lighting control solutions, new atmospheric smoke solutions and more.


HARMAN And Martin Professional Share Center Stage At Pro Light & Sound

Underscoring the synergies fundamental to HARMAN Professional’s acquisition of Martin Professional earlier this year, both organizations will cooperate at Pro Light & Sound to provide customers and channel partners with insight of what lies ahead. Aside from featuring one another’s technology on their respective stands, HARMAN and Martin Professional — now the anchor brand of HARMAN Professional Division’s Lighting Strategic BU — will collaborate on a series of marketing, training and customer events over the course of the show.

Harman’s Acquisition of Martin Professional Brings Audio Giant New Edge promo image

Harman’s Acquisition of Martin Professional Brings Audio Giant New Edge

Harman executives were still in Denmark today, and so could not be reached for comment, but the announcement that HARMAN is acquiring entertainment lighting company Martin Professional surprised this journalist. While Harman has done many acquisitions over the years, they’ve been acquisitions of other audio manufacturers. This is a new ballgame.

Martin Professional Hosting Open Houses

Martin will be showcasing both its recent and classic lighting products for the entertainment and installation markets. Available for demonstration will be Martin’s MAC Quantum series, MAC Viper series, and RUSH by Martin series as well as Martin’s creative LED video solutions, lighting consoles, and haze/smoke machines.