Strength in Numbers -

Strength in Numbers

Publish date:

As we prepare to head to Las Vegas for InfoComm in June, there's a lot of momentum that's been building for years, momentum that will no doubt result in the InfoComm show managing to surpass last year's in attendance, and indeed set a new attendance record. But things are even more interesting this year, the first year that there have not been separate NSCA and InfoComm shows.

For about as long as I can remember, there was in this industry the perennial "rivalry" and also don't overlook the synergy, between NSCA and InfoComm. This dichotomy in the association/trade show world was the result of several dynamics. Conventional wisdom often held that NSCA was audio; InfoComm was video. I would protest that assessment, thinking it too superficial a reading, and try to explain, that if you wanted to oversimplify and parse the market into camps, a better distinction was that NSCA was more the civic/government/education/healthcare market; InfoComm more tuned to the corporate AV market.

Of course, in recent years, that simplification turned out to also be not very useful. The market, and the associations and the trade shows had evolved beyond such simplifications. And both behind the scenes and openly InfoComm and the NSCA had been working together in so many ways, any artificial division into rival camps was kind of silly.

So when news came one year ago that the InfoComm and NSCA shows would "merge" it seemed like a logical conclusion. And it's interesting to note that while some may have read this move as some kind of "victory" of InfoComm over a rival show, it wasn't that at all. If anything, the move, involving a significant outlay of money, signaled the strength of NSCA. And more importantly it indicated the particular brilliance of InfoComm who chose to embrace another association and in so doing build upon their impressive track record of working with a wide variety of entities to grow the market. I've always been amazed at how InfoComm brings so many, often rival, factions under its umbrella. InfoComm is one of the Top 50 trade shows in the U.S., and it keeps getting bigger, serving a variety of vertical markets and a variety of technologies, and they've achieved this stature by including, not competing thoughtlessly with other shows, associations, publishers, end-users, manufacturers, service providers, and more.

You'll have plenty of tools to help you navigate InfoComm, but as we're all bombarded daily with promos and email from dozens of events, shows, service providers and more each month, do check out NSCA's special activities at InfoComm. Chuck Wilson has done such a great job at the helm of the NSCA, and if you don't follow what he's got planned at InfoComm, you'd be missing a lot of great marketing, educational, and technology opportunities.

NSCA University is offering more than 80 courses designed specifically to help industry professionals solve problems, save time and make money. And adjacent to the NSCA Electronic Systems Pavilion at InfoComm, the "Zone" will be the place to see familiar faces, and learn more about TechWeek coming up this fall. (TechWeek, with NewBay Media as the exclusive media sponsor, is a new InfoComm-NSCA training and education program to take place in the fall... watch for details in these pages.)


Image placeholder title

Black Friday - What’s in the Numbers?

David Keene– Remember when “Black Friday” was just an industry-insider term? (Ostensibly, the day that retailers finally got into the black after the winter-spring-summer months of expenditure-sucking outlays for largely empty stores.) Before it was not just the start of the holiday shopping season, but a “Friday” that

Neilsen Numbers for Gas Station TV

Gas Station TV, active in digital out-of-home media, has published a study that it says “demonstrates its effectiveness in reaching mobile consumers,” as 70 percent of participants in a recent Nielsen Media Research study recalled advertising shown on its network. The study also showed that 78 percent of participants agree that GSTV is a good source of product information, and 84 percent will watch or listen to GSTV at their next visit. The study was conducted at GSTV-equipped gas stations in some of the nation’s top media markets including New York, Los Angeles, Chicago and Atlanta...

LED-backlit LCD New Numbers

David Keene– Interesting, that this new report on LED-backlit TVs just came out, from DisplaySearch– good timing for our Webinar next week on the topic. Well, let me qualify: our Webinar next week focuses more on the commercial grade LCD technology and market. The DisplaySearch report focuses on “TVs”. Of course they

CETW S.F.– Special Numbers Unit

David Keene– Customer Engagement Technology World (CETW) starts Wednesday (with one Summit taking place today, Tuesday). The show floor runs April 27-28, at the Moscone Convention Center North, San Francisco. Registration is still open at: Known variously over its relatively short life as Kio

Latest LCD Numbers from Display Search

The latest DisplaySearch PriceWise information is now available at   for download. This time, the PriceWise page features a highlight from DisplaySearch’s  LCD TV data : ·        Prices are down seasonally with over-supply. ·