ARM Conference Set for Monday - AvNetwork.com

ARM Conference Set for Monday

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POPAI, the Global Association for Marketing At-Retail, is again hosting the 2007 At-Retail Media & Digital Signage Conference. This year's focus is "Sharpening Consumer Focus In-Store". The event will take place September 24, 2007, at the Cornell Club, New York, New York.

The session schedule will be:

Monday, September 24,
9:00 AM - 9:45 AM
Session 1: Optimizing Shopper Marketing

Speaker: Virginia Cargill, CEO, SignStorey, Inc.
Shopper Marketing is entering a whole new world with digital media and interactive technologies. Consumers in their prime shopping and spending years have been shaped by technologies that have been a part of everyday life for their entire lives. Retailers will need to better use information technology and data analytics to gain competitive advantage and to survive in today's market. In this session you will learn what the major retailers are doing to optimize their marketing efforts.

10:15 AM - 11:00 AM
Session 2: Shopper Engagement

Speaker: Martin Kingdon, Partner, Sheridan Consulting
The final results of the first field trial for the Marketing at Retail Initiative (MARI) that was held in the UK, will be presented as well as the preliminary results of the US field trial.
The ground breaking MARI study is designed to measure marketing at-retail programs to put their measurement on a par with other media such as print and broadcast, by providing measurements of Shopper Engagement which will show what shoppers actually looked at across the store in terms of at-retail media both for the store as a whole and within specific categories. This will provide a full picture of the at-retail environment allowing brands and retailers to plan their at-retail executions with a far greater degree of sophistication than has been available historically.

11:00 AM - 11:45 AM
Session 3: Digital Signage-Status Quo and Future Potentials: The First Insights on the First Truly Global Digital Signage Research Program

Speakers: Fabian Keller, Senior Director, Media Business, International Division, Hughes and Stephan Telschow, Ph.D., Vice President POS Research Division, GIM Research
Marketing at Retail MagazineDigital signage is definitely the mega trend in the world of retail marketing and beyond. Ask yourself: What do we exactly know about the potentials of this market? Do we know which industries are most interested in digital signage solutions and what they expect? Do we even talk about the same ideas and concepts of digital signage on a global scale?
The first global Digital Signage survey gives in-depth answers to these questions. In a comprehensive survey of suppliers and potentially interested industries in the Americas, Europe, Asia, Middle East and Africa under the POPAI umbrella we got a deep understanding of global experiences, expectations and future requirements of the market. This presentation will present first results and discuss some of the major findings.

1:00 PM - 1:45 PM
Session 4: In-store Digital Media: New Tools, New Technologies, New Techniques

Speakers: Carre Dawson, POPAI Digital Signage Advocacy Chair and Laura Davis Taylor, Founder and Principal, Retail Media Consulting
Digital signage has been a catalyst to stores as media and its adoption is speeding up at a dizzying pace. As we continue to focus on creating benchmark case studies, new tools, technologies and techniques for research, content development and measurement are emerging. Our experts will share:

new flavors of digital media for the store, how to effectively ignite them in an integrated manner, the basics of effective content, exciting new measurement tools to optimize them for success, what we're learning from current optimization tests.

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