In order to expand business opportunities and capitalize on the growing popularity of LED video screens, Martin Professional has established a separate business unit, Martin Visual Solutions, and named Lars Dall vice president of the new segment.
Martin Visual Solutions' Lars Dall
Lars Dall, a long-time Martin employee who retains his current position as head of Martin's O.E.M. segment, assumed the new responsibility on April 1, 2007. His new tasks include implementation of the overall strategy and business plan within Visual Solutions, including staffing and build-up of the new segment.
"The potential market for video walls is tremendous and presents a great opportunity for us to grow our business substantially," comments Dall. "We are determined to establish ourselves in this new field with a meaningful market share. In order to do so we will allocate significant resources to Martin Visual Solutions in order to establish the necessary momentum and create the focus needed to ensure success."
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