Henschel-Steinau, Inc. Captures 17 Awards - AvNetwork.com

Henschel-Steinau, Inc. Captures 17 Awards

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Henschel-Steinau, Inc., a provider of retail marketing solutions, including creative branding, retail innovations, product launches, shelf management systems and sustainable displays, has for the second year in a row captured the most awards of any single agency during the annual “Design of the Times” Competition, sponsored by The In-Store Marketing Institute. The competition, which recognizes creative design and marketing excellence for in-store displays placed in major retailers across the world, took place recently during the In-Store Marketing Expo in Las Vegas.

“We’re honored that the Design of the Times judges representing America’s top brands and retail executives who are responsible for shaping today’s retail selling floors have recognized so many of our programs in the competition,” said Gary Forman, CEO, Henschel-Steinau. “We share these awards with our clients who allow us to flex our creativity across so many different product categories in a myriad of retail channels.”

Henschel-Steinau captured Gold Awards for the Zyrtec Walgreens National Launch Program; the Zyrtec Walmart Launch Campaign; the Zyrtec Clip Strip; the ChapStick Front End Counter Display; the Nivea "Touch and Be Touched" PDQ; the Johnson & Johnson Sales & Logistics Co. Military PX Health Center Endcap and the Miller Brewing Modular Signage Program.

Silver Awards were presented for the Zyrtec Supermarket Two Sided Floor Display; the Nivea “Kiss & Be Kissed” Counter Display; the Mars Filled Bar Change Mat Merchandiser; the Cottonelle Shelf Display and the BeFine Skin Care Floor Display.

The Listerine Whitening Counter Display; Listerine Whitening Power Wing & Floorstand; Listerine Whitening Strips PDQ; the Stop & Shop Coffee Shelf Management System and the Stop & Shop Health and Beauty Aids Shelf Management System all captured Bronze Awards.

The programs honored were placed during the past year in major retail chains including supermarkets, drug stores, convenience stores, mass merchandisers and specialty stores.

For more information on Henschel-Steinau, Inc. products/services, visit www.hspop.com.


Henschel-Steinau, Inc. Sold to Employee Group

Henschel-Steinau, Inc., a designer and manufacturer of in-store displays and merchandising, has announced that the 49-year-old firm has been sold to a group of eleven employee investors. The announcement was made today by H. Aaron Henschel, Henschel-Steinau president/CEO. Effective immediately, Gary Forman has been named president/CEO of Henschel-Steinau. Michael Luberto has been named executive vice president of Creative Services. Effective with the sale, Henschel will step down as president/CEO, a position he's held since 1970, to consult on strategic business development initiatives including the growth of the successful patent-pending EZ Load shelf management system.

Henschel-Steinau, Inc. Creates Claritin NASCAR Displays

Henschel-Steinau, Inc., a designer and manufacturer of in-store displays and merchandising, is helping Claritin, Schering Plough's non-drowsy allergy medication, promote its sponsorship of NASCAR star and allergy sufferer Carl Edwards for the 2008 Sprint Cup racing season. The Englewood, N.J.-based firm created a modular half pallet display program rolling out 1000 half pallet displays and 4000 PDQ trays to Wal-Mart stores across the United States, as well as an additional 1000 PDQ trays to be placed at Kmart stores. The driver is featured prominently in the display program, which promotes a "match and win" sweepstakes that gives five lucky NASCAR fans the opportunity to win a trip around the track with Edwards, and one will win a Ford Mustang.