ISE, Prysm Rollout Plans

by David Keene

AMSTERDAM, NETHERLANDS--At least one new exhibitor at the Integrated Systems Europe (ISE) Feb. 2-4 Show and Conference in Amsterdam, should generate more than the usual buzz. Prysm, launched just few weeks ago, and with Dana Corey at the U.S. sales helm, will showcase its LPD technology at ISE, booth # 11F41. (The booth will be invitation only and Prysm asks international channel partners to contact them for a demonstration and meeting time: Christine Morris, cmorris@prysm.com)

Prysm, Inc., announced this week that it will initially target the commercial AV marketplace with its new Laser Phosphor Display (LPD) displays. Combining high resolution, low power consumption, platform flexibility, LDP should make inroads in the market. Prysm is planning first to market an indoor display, and then follow up with outdoor displays (because the display units do not produce much heat, it?s possible to sheath them in weather-resistant units, which is not really possible with LED panels.

“With the power consumption of a 100W light bulb per square meter and the scalability to virtually any size application, LPD is generating excitement from prospective customers around the world,” said Amit Jain, CEO of Prysm, Inc in the company's press release earlier this week. “Although we knew that image quality would appeal to commercial AV customers everywhere, we have also found that LPD energy efficiency to be very important in every geographic market.”

LPD uses solid state lasers to excite phosphors on a surface emissive screen that generates seamless, high-resolution images. As the modulating lasers scan across the surface, phosphors emit red, green, and blue colors to create an image with no motion blur. LPD design translates into superior image quality, 180 degree viewing angle, 240hz refresh rate, high contrast, and a longer life than conventional displays.

“I have seen this technology in action and can say, as a designer, it's remarkable. Its image is vibrant and sharp and I see it going into designs around the globe,” says Michael Moore from Square Peg Design. “Power consumption and operating cost are a critical topic in design projects. The idea that I can offer my clients an incredible image and a significant reduction in operating costs is truly a game changer.”

“We recognized a considerable gap in the digital display landscape. Current solutions have so many compromises and drawbacks associated with maintenance, consumables, brightness, seams, viewing angles, power costs, and visual quality,” said Dana Corey, VP of sales and marketing for Prysm, Inc. “Prysm's LPD platform leapfrogs these compromises, providing designers, channel partners, and end users with an unrivaled image and cost-effective display.”

Prysm...www.prysm.com